SMS Marketing

SMS marketing is one of the fastest growing marketing opportunities in history. People in America do not travel anywhere without their cell phones, and sending out text messages which offer promotions and special savings is a great way to ensure that customers who have opted-in to your database will be alerted to your offers. Whether a client is looking to alert customers of new inventory or would like to send out a special promotion to boost sales on a slow day, SMS advertising is a great strategy to retain customer’s interests.

At Sakina, we will develop a strategy to ensure that our clients are able to accumulate an excess of data from clients who have demonstrated interest by opting-in to the service. If a client has already attained this information from customers, we will be able to begin marketing using the current database, as we focus on expansion.

While crafting a message to previous customers may seem like a simple task, messaging past clients requires a specialized approach to ensure a high turnover. Our experienced marketing team will develop a strategically worded message that will gain the attention of the customer by offering relevant information followed with a subtle call to action. This method has consistently proven more effective than issuing a blatant sales pitch. The body of the text, as well as how frequently we will be advertising depends entirely on the client’s industry. It is important that we monitor the frequency of advertisements to limit the amount of past customers who will become annoyed and opt-out of the database. We will examine our target demographic and build our approach to encompass what will prove most successful with our target demographic.

Coinciding with the increasing popularity of mobile phones, SMS marketing will prove to be a favorite medium of advertisers world wide in the years to come. In a society where people seem to be physically attached to their cell phones and pay-per-text phone plans are no longer an issue, SMS advertising will prove to be a major player in the future of digital marketing.