As social networking sites, such as Facebook, Twitter, and LinkedIn become more and more popular on a daily basis, social media has certainly become a critical component of any effective internet marketing campaign. According to a study conducted by Google Trends in February 2011, there are 29 social networking sites with over 1 million active users. Due to this gigantic differentiation, an effective social media strategy will encompass multiple sites as opposed to only Facebook and Twitter. The social networks on which we choose to market will be strategically chosen based on our client’s target demographic and which mediums our team of strategists feel will provide the strongest results.
Many social media firms provide extraordinarily cookie cutter packages which they implement for every one of their clients. At Sakina, our team of social media specialists will take the time to analyze our client’s industry and target demographic to ensure that we are able to develop a strategy that will provide the results that our clients desire.
One of our favorite social media strategies involves the addition of a custom template on our client’s Facebook and Twitter page. This will provide us with an opportunity to brand our client’s company by giving Facebook and Twitter users a unique background which will certainly standout in comparison to the general template they are used to seeing. Another idea we like to implement involves the creation of a custom Facebook application which will allow users to surf our client’s website without ever leaving the comfort of Facebook. When this strategy is imposed, users will be able to click on a tab on the client’s Facebook page next to “wall”, “info”, and “photos” tabs which will open up the client’s entire website captured inside of Facebook. The user will be permitted the option of surfing our client’s website and even making a purchase without ever being required to navigate away from Facebook.
At Sakina, we are also strong supporters of video marketing. Whether it involves instructional screen shot videos, onsite or offsite filming, uploading pre-captured commercials, or creating a video out of think air using Adobe After Effects, the talented marketing professionals at Sakina can make the most out video marketing. This will provide our client with content for social media sites, a blog, and with a strategically chosen title (and a little extra effort) we can ensure that the uploaded video is one of the first results for our targeted keyterm.
This encompasses a tiny portion of some of the strategies we use for our client’s social media campaigns. Our creative team of web marketers will not rest until our client’s social media plan is dominating their industry. At Sakina, we don’t just aim to please, we aim to win. Contact one of the talented social media experts at Sakina today to find out how you can take over your industry.