If a company is intending to attract attention to their website through search engines, ranking at the top of search engines for targeted search terms is extraordinarily important. According to a recent study leaked by AOL, 42.13% of Google users will click on the first result in an organic search. 11.90% of search engine users click on the second result, 8.50% of users click on the third result, and the results continue to decrease from there. Only 10.18% of Google users ever go on to the second page. According to this in-depth study, increasing your ranking from the ninth spot to the first spot in Google will increase your traffic by 1400% for that search term!

An effective SEO strategy involves more than simply ranking our client’s websites at the top of search engines for our targeted key-phrases. A powerful SEO strategy will provide a trail of positive reviews and high recommendations on behalf of our client’s website. Our SEO experts will thoroughly research our target demographic to develop an understanding of where they seek information relating to our industry and insert glowing endorsements for our clients. The newly educated and convinced customer feels a sense of comfort taking the advice of a real human rather than blindly following an advertisement. Not by coincidence, these informative web 2.0 properties (blog sites, forum posts, article directories, etc.) will rank exceptionally well in organic searches for targeted keywords. Our clients can rest easy knowing that the highest ranking reviews in their industry will all contain an exceptional promotion of their website.

While many companies offer search engine optimization services, at Sakina, our persistence and desire to learn separates us from our competition. Google adjusts their search algorithm on a weekly basis, making SEO tactics dating back even a few years more or less irrelevant. Our analysts are constantly researching the regular changes in Google’s algorithm and experimenting with new tactics to better understand what search engines view as important and what tactics they will support in the future.

Examples of targeted SEO:

In terms of demographic targeting, SEO can be broken down into four separate categories: Local SEO, National SEO, International SEO, and Mobile SEO.

Local SEO

Localized search engine optimization is an extremely advantageous opportunity for companies whose target demographic is focused on a single city or state. Especially in competitive industries, it is much easier to rank number one for “Birmingham Personal Injury Attorneys” than to rank nationally for “Personal Injury Attorneys.” If a client is not going to be capable of pursuing clients outside of a single state, attempting to rank nationally would not prove to be an effective strategy. Local SEO is very beneficial when search engine users consistently enter keywords which include local references or when a user is logged in his or her own Google accounts and is located in our clients vicinity.

National SEO

Companies who are looking to expand their brand recognition or promote products and services to different regions of the country should focus their efforts on developing a National SEO strategy. A National SEO campaign would aim at ranking number one in search engines whenever anyone in the United States entered our targeted keywords (i.e. “Personal Injury Lawyer”). These strategies will typically target highly relevant long-tail keywords (i.e. “the best Personal Injury attorneys”) which encompass our client’s industry’s most coveted keyterms. Targeting long-tail keywords will allow our client’s to experience short-term success while we create a long-term solution. National SEO campaigns are highly competitive and can sometimes take as long as 6-8 months to reach our goals. Our estimates tend to run more on the pessimistic side, as we consistently beat our own expectations.

International SEO

Any business that is looking to earn a position as a legitimate player internationally in any competitive industry would benefit heavily from an energetic international SEO strategy. In a study conducted in 2009, China possessed 384 million internet users, India accounted for 81 million, Japan had 93 million, and Brazil was represented by 68 million users. The United States stands out ahead with 223 million internet users, but these other countries are increasing at much higher rates. Globalization has resulted in internet use becoming as common globally as it has been for years in America.

When conducting business with international clientele, it is important to remember that the German Yahoo and Indian Google are just as important as American Google. When foreign speakers are searching for information, they ask search engines just like anyone else. Translating a website to be read in many major languages will allow for search engines in foreign countries to accept our client’s website as a relevant source of information in a country where English is not widely used.

International SEO begins by developing a National SEO strategy and targeting the countries in which our client stands the best chance of success. Once a country has been targeted, we begin our process to translate the website into our chosen languages and submit the site to the country’s most relevant search engines. Our team of talented SEO experts will then begin promoting our client’s website by accumulating a strategic collection of high PR backlinks from websites with attractive tdls (.edu, .in, .fr, .ru, etc.). For international SEO campaigns, we focus on attracting attention in multiple countries simultaneously.

Mobile SEO

Most international studies indicate that by the year 2014, mobile web use will meet and surpass PC web use. Mobile SEO is now just as important as a local or national SEO campaign. The first step in implementing a mobile SEO strategy would involve creating a mobile template to ensure that the website is properly integrated for mobile browsers. Once our client’s website is designed for search engines, we will begin submitting the website to mobile search engines and creating highly relevant backlinks to ensure that the website is recognized in mobile searches.

Many social media firms provide extraordinarily cookie cutter packages which they implement for every one of their clients. At Sakina, our team of social media specialists will take the time to analyze our client’s industry and target demographic to ensure that we are able to develop a strategy that will provide the results that our clients desire.

One of our favorite social media strategies involves the addition of a custom template on our client’s Facebook and Twitter page. This will provide us with an opportunity to brand our client’s company by giving Facebook and Twitter users a unique background which will certainly standout in comparison to the general template they are used to seeing. Another idea we like to implement involves the creation of a custom Facebook application which will allow users to surf our client’s website without ever leaving the comfort of Facebook. When this strategy is imposed, users will be able to click on a tab on the client’s Facebook page next to “wall”, “info”, and “photos” tabs which will open up the client’s entire website captured inside of Facebook. The user will be permitted the option of surfing our client’s website and even making a purchase without ever being required to navigate away from Facebook.

At Sakina, we are also strong supporters of video marketing. Whether it involves instructional screen shot videos, onsite or offsite filming, uploading pre-captured commercials, or creating a video out of think air using Adobe After Effects, the talented marketing professionals at Sakina can make the most out video marketing. This will provide our client with content for social media sites, a blog, and with a strategically chosen title (and a little extra effort) we can ensure that the uploaded video is one of the first results for our targeted keyterm.

This encompasses a tiny portion of some of the strategies we use for our client’s social media campaigns. Our creative team of web marketers will not rest until our client’s social media plan is dominating their industry. At Sakina, we don’t just aim to please, we aim to win. Contact one of the talented social media experts at Sakina today to find out how you can take over your industry.

At Sakina, we will develop a strategy to ensure that our clients are able to accumulate an excess of data from clients who have demonstrated interest by opting-in to the service. If a client has already attained this information from customers, we will be able to begin marketing using the current database, as we focus on expansion.

While crafting a message to previous customers may seem like a simple task, messaging past clients requires a specialized approach to ensure a high turnover. Our experienced marketing team will develop a strategically worded message that will gain the attention of the customer by offering relevant information followed with a subtle call to action. This method has consistently proven more effective than issuing a blatant sales pitch. The body of the text, as well as how frequently we will be advertising depends entirely on the client’s industry. It is important that we monitor the frequency of advertisements to limit the amount of past customers who will become annoyed and opt-out of the database. We will examine our target demographic and build our approach to encompass what will prove most successful with our target demographic.

Coinciding with the increasing popularity of mobile phones, SMS marketing will prove to be a favorite medium of advertisers world wide in the years to come. In a society where people seem to be physically attached to their cell phones and pay-per-text phone plans are no longer an issue, SMS advertising will prove to be a major player in the future of digital marketing.

Our talented team of web designers will strategically choose either the Drupal, WordPress, Joomla, or Concrete5 content management system based on the client’s industry. This decision will be effected by several variables including desired layout of the site, desired functions of the site. Our team of developers will also work with the client to create content which will prove to be both high converting and attractive to search engines. Upon completion of the web design process, our clients will receive full control of their website in order to implement minor changes and adjustments as they become necessary.

A website is the digital face of your company. A powerful first impression is vital for a company who wants to attract new clients who spend time researching companies online before making a decision. An experienced web design team can expand a business strategy into new territory by increasing a company’s sales or brand recognition.

Mobile Web Design

In today’s world, a website integrated for mobile browsers is just as important as a website. There are 4.2 billion mobile devices across the globe, and that number is increasing at a rate four times that of the internet. According to recent statistics, the use of mobile web browsers will surpass PC web browsing by the year 2015. In a society focused on speed and productivity, a web user does not always have time to use a computer. According to a study conducted by BuzzCity at last year’s Mobile World Congress in Barcelona, 70% of mobile internet use takes place inside the home.

With the increasing popularity of mobile web use, a well designed mobile website is just as important as an aesthetically pleasing website. A website can take up to 40 seconds to upload on a mobile browser, as opposed to websites with a mobile template which generally require an average of only 4 seconds to load. A mobile web template is also imperative if a website is looking to display in mobile search engines. When dealing with consumers who are caught up on efficiency and a user-friendly interface, a mobile website is essential for attracting new clients. Contact one of the talented web developers at Sakina today to learn how you can take your website to the next level by adding a mobile web template.

PPC advertising campaigns are an excellent source of traffic for clients interested in highly targeted traffic from search engines. SEM campaigns provide a wonderful opportunity to attract visitors through search engines in the beginning stages of a web marketing strategy where a high organic ranking has not yet been achieved.

The talented web marketing experts at Sakina conduct extensive research of keywords and related bounce rates to ensure that our clients get the most out of their PPC advertising budget. We will determine which keywords are the most competitive, most highly searched, and will produce the highest turnover before determining which keyterms to go after. We will use specialized SEM software to monitor keyword competition and understand specifically how much our competitors are spending on each of their keywords. This will provide us with the opportunity to ensure that our clients have the highest bid for their industry, without overbidding and wasting money. Our experienced marketing team will also create strategically worded ads to optimize the effectiveness of the PPC advertising. Once the campaign is in place, our agents will monitor the budget to ensure that the PPC ads continue to bring in targeted viewers.