One of the most popular forms of internet marketing is Pay-Per-Click (PPC) advertising, also referred to as search engine marketing (SEM). PPC advertising campaigns use programs such as Google Adwords, Yahoo Search Marketing, and Bing PPC Advertising to provide ads which appear on the sides of searches and on certain websites. These ads are typically targeted by search query, advertisements on relevant websites, and by promoting to people who have proven to be interested in a client’s prospective industry. In each campaign, a budget is set to determine what a company is going to pay per click and how much they are going to spend in a day. A search engine marketing customer ranks at the top of searches when more money is bid for each click. Once the daily allocated budget has expired, the advertisements will cease, and the client’s website will no longer receive traffic. If a client does not reach the quota set for the day, the company will only be charged for the amount of clicks incurred.
PPC advertising campaigns are an excellent source of traffic for clients interested in highly targeted traffic from search engines. SEM campaigns provide a wonderful opportunity to attract visitors through search engines in the beginning stages of a web marketing strategy where a high organic ranking has not yet been achieved.
The talented web marketing experts at Sakina conduct extensive research of keywords and related bounce rates to ensure that our clients get the most out of their PPC advertising budget. We will determine which keywords are the most competitive, most highly searched, and will produce the highest turnover before determining which keyterms to go after. We will use specialized SEM software to monitor keyword competition and understand specifically how much our competitors are spending on each of their keywords. This will provide us with the opportunity to ensure that our clients have the highest bid for their industry, without overbidding and wasting money. Our experienced marketing team will also create strategically worded ads to optimize the effectiveness of the PPC advertising. Once the campaign is in place, our agents will monitor the budget to ensure that the PPC ads continue to bring in targeted viewers.